InstaCart Statistics By Revenue, Delivery Platforms, Users and Facts

Introduction

InstaCart Statistics: InstaCart is a popular service that makes grocery shopping easier and more convenient. It helps customers connect with personal shoppers who pick up and deliver groceries from local stores. The InstaCart app or website can be used to browse items, add items to a cart, and place an order. The service offers same-day delivery, often within just a few hours.

InstaCart works with many supermarkets, so you can shop from your favorite stores without leaving home. It’s beneficial for busy people or those who need help to go to the store themselves. Whether you need fresh produce, pantry items, or household essentials, Instacart delivers it to your door, saving time and effort while making shopping stress-free.

Editor’s Choice

• InstaCart Statistics show that Instacart’s third-quarter 2024 revenue was USD 852 million, up 11.5% from last year.
• The company’s platform handled USD 8.3 billion in transactions, an 11% increase from last year.
• In Q3 2024, Instacart handled 72.9 million orders, up 10% from 2023.
• The platform now has 25 million users in Q2 2024, up from 14 million in 2023, showing steady growth.
• Instacart is expected to control 21.6% of the U.S. online grocery market in 2024.
• Meanwhile, most Instacart users are women (59.94%), and 28.24% are aged between 25 and 34.
• Similarly, in 2023, Instacart made USD 871 million from ads, an 18% increase from the previous year.
• InstaCart Statistics further elaborates that Shopper Network has 600,000 shoppers who deliver orders quickly, keeping customers happy and satisfied.
• Instacart works with 1,500+ retailers, providing delivery and pickup from 85,000+ stores across North America.
• The company made a USD 118 million profit in Q3 2024, recovering from last year’s loss.

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General InstaCart Statistics

• On Instacart, nine orders are placed every second.
• This amounts to 533 orders per minute, around 21.5 million orders every month, and approximately 257.7 million orders in a year.
• One in four people who shop online in the United States use Instacart.
• People spend about 7 minutes and 23 seconds on Instacart when using the platform.
• InstaCart Statistics: In 2024, InstaCart is expected to dominate grocery delivery sales by 72.5%.
• Meanwhile, DoorDash will follow with 11.6%, and Uber will come in third with 7.9%.
• In 2024, Instacart is expected to lead grocery delivery sales with 72.5% of the market.
• Research by Instacart shows that 20% to 30% of shoppers often add products they’ve purchased before to their carts.
• Around 20% to 35% of shoppers tend to add products they find through the browse and discover feature.
• Instacart has helped create 66,000 jobs at small grocery stores, which makes up 29% of the 231,000 jobs it has added to the grocery industry overall.
• This is more than twice the share of small business jobs in the U.S. grocery sector, which is only 14%.
• Instacart has a catalog with 500 million products available for shopping.
• Instacart works with 40,000 stores, including local grocery shops and big retail chains, across more than 5,500 cities in the U.S. and Canada.

Instacart Revenue Statistics

• In the third quarter of 2024, Instacart reported total revenue of USD 852 million, an 11.52% increase from the same quarter in the previous year.
• InstaCart Statistics also show that in previous years, Instacart’s annual revenue was represented as 2023 (USD 3.04 billion), 2022 (USD 2.55 billion), 2021 (USD 1.83 billion), and 2020 (USD 1.48 billion).

Instacarts Gross Transaction Valuation (GTV) Statistics

• As mentioned in InstaCart Statistics in 2024, in the first quarter, the total gross transaction value (GTV) reached USD 8.32 billion, which is 11% higher compared to the same time last year.
• Moreover, Q2 total revenue is expected to be between USD 8.1 billion and USD 8.25 billion, an 8% to 10% increase from Q2 2023.
• In Q3, InstaCart processed USD 8.3 billion in transactions, which is 11% more than the same time last year.
• Instacart expects its GTV to reach $8.5 billion to USD 8.65 billion in Q4 2024.

Meanwhile, the table below reports the gross transaction volume of previous years:

InstaCart Market Share Statistics

(Reference: shopify.com)

• The online grocery market in the U.S. is expected to grow to USD 219.9 billion by 2024.
• Based on InstaCart Statistics, the above graph predicts that Instacart’s market share will reach 21.6% in 2024.
• This is 0.2% lower than last year’s 21.8%, which was the company’s highest-ever achievement.

InstaCart Net Income Statistics

• As mentioned in InstaCart Statistics, the company’s net income was USD 114 million in the first quarter (Q1) of 2024.
• In the same year, the net income of Q2 and Q3 stood at USD 61 million and USD 118 million, respectively.
• In 2023, InstaCart faced a major setback, reporting a huge loss of about USD 1.6 billion.

Instacart Ad Revenue Statistics

(Reference: statista.com)

• InstaCart Statistics further show that in 2023, Instacart made about USD 0.94 billion from advertising, an increase from USD 0.74 billion in 2022.
• The value is expected to grow to about USD 1.18 billion by 2024 and reach around USD 1.45 billion by the end of 2025.

InstaCart Online Grocery Sales Statistics

(Reference: statista.com)

• InstaCart Statistics as of 2021 show that grocery delivery services in the United States had sales of USD 26.07 billion, an increase from USD 23.42 billion in 2020.
• Meanwhile, this sector’s sales amounted to USD 30.6 billion in 2022 and reached USD 35.19 billion by 2023.
• By 2024, the company might achieve sales of USD 40.54 billion in its home market.

U.S. Food Delivery Platforms Statistics

(Reference: statista.com)

• The above Statista graph analyses report that DoorDash’s Gross Merchandise Value (GMV) is forecast to reach USD 48.57 billion by 2025.
• The food and grocery delivery service will double the GMV of competitors UberEats and Instacart, whose GMVs are projected to amount to around USD 27.58 billion and USD 27.33 billion, respectively.

InstaCart App Monthly Downloads Statistics

(Reference: statista.com)

• InstaCart Statistics report that in January of each year analysed, InstaCart app downloads in the U.S. hit their highest, with over 1 million in 2022, about 795,000 in 2023, and over 840,000 in 2024.

The table below represents the monthly number of InstaCart app downloads (in 1,000s) in the U.S.

InstaCart Users Statistics

• By the second quarter of 2024, Instacart had around 25 million active users.
• This was a big jump from the 14 million users they had in 2023.
• In previous years, InstaCart users were reported as 2022 (13.7 million), 2021 (11.1 million), 2020 (9.6 million), 2019 (5.5 million), 2018 (4.3 million), and 2017 (3.3 million).

By Age Group And Gender

(Reference: prioridata.com)

• InstaCart Statistics also depicts that people aged 25 to 34 make up the largest group of Instacart users, accounting for 26.7% of its total audience.
• Furthermore, the other share of InstaCart users by age group is represented as 35 to 44 years (20.2%), 18 to 24 years (15.7%), 45 to 54 years (15.6%), 55 to 64 years (12.9%), and 65+ years (8.8%).
• In contrast, around 54.9% of InstaCart users are women, and 44.1% are men.

InstaCart Brand Profile Statistics In The United States

(Reference: statista.com)

• According to InstaCart, 79% of people in the U.S. know Instacart and 30% of online grocery delivery users say they like it.
• About 27% of people who use online grocery delivery in the country choose Instacart.
• Meanwhile, only 21% of people who use online grocery delivery in the U.S. say they would likely use Instacart again.
• In November 2023, about 27% of people who use online grocery delivery said they saw or heard about Instacart in ads, on social media, or in the news in the last month.

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InstaCart Website Traffic Statistics

(Source: similarweb.com)

• By October 2024, instacart.com had 38.4 million visits, a 1.82% decrease from the previous month.
• The website had a bounce rate of 40.59% during this time.
• The global rank of instacart.com improved significantly, rising from 991 to 1,038 in the past three months.
• InstaCart Statistics show that the website ranked 1,038 globally, 191 in the United States, and 2nd in its category.

By Country

(Reference: similarweb.com)

• InstaCart Statistics as of October 2024: The United States of America accounted for 97.84% of the website's total traffic, which increased by 1.72%.
• During the same period, total traffic in other countries are Canada: 0.7% (+12.1%), United Kingdom: 0.15% (+38.59%), India: 0.15% (+4.71%), and Mexico: 0.08% (+62.72%).
• Visitors from other countries made up about 1.08% of the total traffic on instacart.com.

By Device

(Source: semrush.com)

• In October 2024, InstaCart Statistics reported that 43.69% of people visit Instacart's website using desktops, while 56.31% access it from their mobile devices.
• In October, Instacart's website had 32.78 million visits, with an average session lasting 9 minutes and 58 seconds.
• This was a 1.86% drop in traffic compared to September.

By Demographics

(Reference: similarweb.com)

• In October 2024, approximately 60.96% of InstaCart users were women, and 39.04% were men.
• The InstaCart Statistics also show that users aged 25 to 34 make up 26.1% of the site's visitors, the largest age group.
• About 19.45% of InstaCart Player's website visitors are people aged 35 to 44.
• Meanwhile, 18.44% are between 45 and 54 years old, and 15.67% are aged 55 to 64.
• About 9.42% of the visitors to instacart.com are 65+, while people aged between 18 and 24 make up 10.92% of the website's users.

By Traffic Source

(Reference: similarweb.com)

• InstaCart Statistics 2024 also shows that 65.77% of the traffic to instcart.com came from direct searches.
• Around 15.07% and 13.81% of the traffic comes from organic search and paid search, respectively.
• Referrals bring 4.34% of users, social media accounts for 0.56%, emails contribute less than 0.1%, and display ads make up 0.35%.

By Social Media Referral Statistics

(Reference: similarweb.com)

• As mentioned in InstaCart Statistics, YouTube was the top platform for social media referrals to InstaCart, contributing 39.75% of the total.
• Facebook made up 22.34% of the traffic on instacart.com, while Reddit contributed 9.43%.
• In October 2024, LinkedIn contributed about 6.32% of website traffic, while X-Twitter contributed around 5.74%.
• Other social media platforms together made up 16.42% of the traffic to the InstaCart website.

Demand Influencing Factors of InstaCart's Services

• Consumer Preferences: The growing inclination towards online shopping and home delivery services boosts demand for platforms like Instacart.
• Economic Conditions: Economic downturns can lead to increased demand for gig economy jobs, thereby expanding Instacart's shopper base and potentially enhancing service levels.
• Technological Innovations: The introduction of AI-driven features like smart carts and personalized recommendations can attract more customers seeking a modern shopping experience.
• Partnerships and Service Expansion: Collaborations with companies such as Uber Eats and the implementation of new technologies in stores can broaden Instacart's customer base and service offerings.

Conclusion

InstaCart makes grocery shopping easy and convenient. It allows you to save time by ordering online and having groceries delivered to your door. With many stores to choose from, you can find what you need quickly. Instacart is great for busy people, families, or anyone who prefers to avoid shopping in person.

It's a simple way to get fresh food and household items without leaving home. Instacart has changed how people shop, making life easier for everyone.